Play4Kay 2024 Annual Event

Play4Kay 2024: February 17th at Jersey Mikes Arena

Play4Kay advertising banner

Presented by RWJBarnabas Health and Rutgers Cancer Institute, the Rutgers Scarlet Knights held their annual Play4Kay pink-out game on Saturday 17th at 2:00PM, where they fell to the Wisconsin Badgers (61-43). During the game, the Scarlet Knights wore pink uniforms and honored cancer warriors at halftime. Continue reading to learn more about the event, including the establishment of the Rutgers Women’s Basketball Cancer Support Game Plan.


Pregame Reception

Celebrations began during the pregame reception, where several amazing cancer warriors were honored.

Play4Kay Pregame celebration Play4Kay Pregame celebration participants with pink backdrop Play4Kay Pregame celebration host using microphone

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Halftime Celebration

During halftime, all cancer warriors in attendance were invited onto the court for a ceremony to remember.

Play4Kay Cancer Warriors celebrating during halftime Play4Kay Cancer Warriors celebrating during halftime Play4Kay Cancer Warriors celebrating during halftime Play4Kay Cancer Warriors celebrating during halftime

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Rutgers Women’s Basketball Cancer Support Game Plan

Also during halftime, the Scarlet Knights presented a $50,000 check from the Kay Yow Cancer Fund to RWJBarnabas Health and Rutgers Cancer Institute to establish the Rutgers Women’s Basketball Cancer Support Game Plan, which will provide funding assistance for underserved female cancer patients across the State of New Jersey. This support may include transportation to and from appointments, co-pays for appointments, medication assistance, support services, genetic counseling and other services not covered by insurance. Learn More →

Play4Kay Check Donation from Kay Yow Cancer Fund

Join us as we work together to ensure that all women are provided equal access to exceptional cancer care close to home. It will take all of us working together to change the face of cancer. Those interested in donating to the Rutgers Women’s Basketball Cancer Support Game Plan can do so here.