Understanding Sun Protection and Skin Examination Practices Among Hispanics.

Aim 1:
To assess Hispanics perceptions of skin cancer, sun protection and skin self-examination behaviors, and their attitudes and preferences towards a mobile-based and user-centered skin cancer intervention. This phase will assess perceptions of Hispanics in New Jersey (n ≈ 32) regarding their beliefs about skin cancer, sun protection, skin self-examination, culture and lifestyles, and their attitudes and preferences towards a mobile-based skin cancer intervention. Qualitative data will be collected through approximately 4 focus groups (2 in Spanish, 2 in English).

Aim 2:
To assess relationships among skin cancer risk beliefs, sun protection and skin self-examination behaviors, and Hispanic cultural values. We will conduct a survey to identify cultural values and lifestyle factors related to sun protection and skin self-examination among Hispanics (n = 400), and their perceptions of a proposed mobile skin cancer intervention. We will assess their preferences for the mobile platform, intervention title/logo, and intervention-related materials, such as texts, multimedia content, message frequency, etc. We will use an online survey to collect quantitative data on these topics.

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