Researcher Directory

William Klein, PhD

Academic Appointment

Distinguished Professor
Department of Communication
School of Communication and Information
Rutgers, The State University of New Jersey

Research Interests

  • Biases in risk perception
  • Risk communication (with recent focus on communication about the link between alcohol and cancer)
  • Decision making
  • Use of social psychological techniques such as self-affirmation to reduce defensiveness toward health messages
  • Communication of uncertainty
  • Information avoidance

The content for the Researcher Directory is maintained by Gina Londino-Greenberg (grl41@cinj.rutgers.edu)