Development and Validation of a Measure of Digital Tobacco Content Engagement

The objectives of this survey component are to: (1) evaluate the psychometric performance of candidate items assessing engagement/receptivity to digital tobacco-related content; (2) examine
whether responses to these items are associated with prior exposure/recognition of similar tobacco-related content online; and (3) examine whether the new measure is associated with tobacco-related outcomes, including e-cigarette/vape use, nicotine pouch use, and susceptibility to future use among never users.

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